Information About the Google Penguin 4.0 Update
Finally, the wait is over, because the new Google Penguin 4.0 update is now available.
What is penguin?
The first penguin update was first launched in the month of April and in the year 2012. Penguin was made to capture websites that are spamming the search results. Especially, those sites that are were using scheme links to manipulate the rankings in search results. Penguin eliminates inorganic links. Before these links were devalued and may need to be replaced so it can be recovered in the search rankings. It takes time to recover this link. That is why it was really good that there was a penguin update.
Penguin 4.0 is the newest and the last penguin update.
Below are the features of the new Penguin 4.0:
All of the websites all over the world will experience the same impact of penguin 4.0, because they were released in all of the countries all over the world at the same time.
The new penguin 4.0 update is now real time. This means that every time google updates the rankings of every page changes and even its information. So any kind of action on the website can easily and quickly be noticed even if it is positive or negative.
Because the new penguin 4.0 update is now real time you can easily and quickly recover from the Google penalty. You will quickly see results, if you improve and remove the harmful links on your website and when google is done recrawling your website.
The new penguin is not a filter but is a part of the core algorithm of Google. This is actually the reason why there will be no more penguin update. That is why you will only need to monitor the backline profile of your site.
The new Penguin 4.0 is more granular. This just means that the algorithm is more focused on certain pages that has bad and toxic links instead of looking at the whole website. That is why it is important that you regularly check your website and its pages.
Here are the things that you can do in order for you not to get penalized:
You should closely check your position in SERPs. You need to have email alerts so you can always be informed in case your position changes. Do not only track the keywords that is used for your ranking, but other subdivision keywords.
It is important that your backlink profile is clean and healthy. Regularly check new and old backlinks. That is why you need to audit the backlink of your website. Since the latest penguin update is more granular.