Auto123 places the 2021 Toyota Tundra to the extensive-term take a look at. Today, Portion 1: There is a mastodon in my driveway.
I have a 2021 Toyota Tundra CrewMax SR5 currently parked in my driveway. There are at minimum 3 excellent motives why I have brought this mastodon dwelling with me.
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The figures tell the (a) story
We know that trucks of all forms (so pickups, SUVs, minivans and the like) are overpowering cars (by which I suggest passenger cars like sedans and coupes) on the market.
Permit me illustrate this with this illustration: There were being 371,478 new vehicles offered in Quebec in 2020. Of these, 265,853 were being trucks, or 71.five percent. Talk about overpowering.
Now, if you acquire away SUVs, crossovers, minivans and vans (good day Amazon!), what is left are pickup trucks, divided into two categories: compact (some choose the term midsize) and entire-sizing.
The 7 compact pickups made available in Quebec (specifically, the Tacoma, Ranger, Colorado, Canyon, Gladiator, Ridgeline and Frontier) totaled 8,186 product sales in 2020, or only 3 percent of all trucks offered.
In comparison, the 6 entire-sizing pickups (F-Series, Ram, Sierra, Silverado, Tundra and Titan) drew in fifty three,845 customers, accounting for just one-fifth (twenty percent) of all pickup product sales.
Only compact SUVs, led by likes of the Toyota RAV4 and Honda CR-V, did superior last yr, with product sales totaling seventy eight,742 units in La Belle Province.
the 2021 Toyota Tundra CrewMax SR5, profile
Which delivers me (at last!) to my very 1st cause for generating a lot more shade on my house by parking a Tundra in my driveway. Now, I begin with a query (since we journalists do adore to inquire questions): What on earth is driving so several Quebecers (and Canadians in general) to acquire such a major automobile? A automobile that can make any driver crack out in a cold sweat when it arrives time to park. And a automobile that can bust budgets, both at the dealer and later on at the pump.
The reply to my query turned clear inside of a day or two of receiving driving the wheel of the Tundra…
Experience like buying at Costco or IKEA? Just generate your Tundra there with what you in good shape in there, they’ll give you a gold member card in no time.
The plans for your sweet minimal backyard phone for picket borders? Fail to remember the puny planters and go get oneself some railroad beams.
I’m telling you, when you generate about trailing a 6-foot mattress, all you want to do is fill it! The smallest Diy task turns a journey to the hardware retailer into a exciting party. Costly, but exciting.
The 2021 Toyota Tundra CrewMax SR5 with its major welcoming mattress
The free-thinker’s alternative
The next cause I selected the Tundra is that 1,795 Quebecers bought just one in 2020.
These folks could have emulated the 19,342 fellow citizens who desired the F-Series, encouraging make the Ford F-150 the very best-advertising automobile in Canada for the 55th consecutive yr.
They could have informed on their own that the Tundra is mechanically in the dinosaur age, that the present third generation has been about for fourteen many years, that other trucks’ interiors are considerably a lot more modern, and that possibly it can be a excellent concept to remain away from a product only made available with a five.7L V8 that drinks like a camel soon after 3 return crossings of the Gobi desert.
Nonetheless, they selected the Tundra. But why?
The 2021 Toyota Tundra CrewMax SR5, in your confront
I asked both customers and sellers of the product. They all gave me the identical two motives: Dependability and resale worth.
“It’s correct that Toyota’s reputation for reliability is always there, but that’s regular for the Tundra: it will not change”, described Frédéric Dumas, product sales agent for the previous 7 many years at GM Paillé, a dealership in Berthierville (and Sorel-Tracy) Quebec recognised for its truck expertise.
That constancy was picked up on was perfectly by Romaric Lartilleux, major cheese of public relations for Toyota Canada, who described that “The Tundra’s reliability and resale worth – both very best-in-course – make it a have to-have automobile in this section, even if it is correct that its product sales volumes are not equivalent to people of the 3 American makers (the D3, with “D” standing for domestic)”.
He extra that “since the Tundra is targeted on the retail market and not the massive fleet market, these volume dissimilarities will always exist”. I need to demonstrate that people “D3” automakers genuinely courtroom businesses, which location major body fat orders to fill their fleets and so can inflate automobile product sales statistics.
Inside of the 2021 Toyota Tundra CrewMax SR5
Romaric had a lot more to say (I imagine he likes his company’s truck a large amount): “While we see the Tundra enhancing its total share of product sales yr soon after yr, our intention has never been to compete with the D3 merchandise, but relatively to include a powerful and differentiated item that delivers people an alternative to domestic trucks. The Tundra delivers the attributes our clients appear for when buying for a entire-sizing truck.”
We will come back again to people attributes that struck dwelling to me in day-to-day driving in the future chapter of my extensive-term take a look at generate. As it occurs, that day-to-day driving incorporated an function that delivered me with the third very excellent cause to have the Toyota Tundra parked in my driveway: I was transferring.
Speedy quiz: How much stuff can just one accumulate soon after residing in the identical location for twenty many years? The reply is, a lot more than just one could ever visualize!
2021 Toyota Tundra CrewMax SR5, SR5 badging