Coletta Tolan

Project Shift targets middle-schoolers for service tech careers

“The No. one factor that just about every dealer says is, ‘I could use an further technician or two,’ ” reported Michelle Johnson, senior manager of technician enhancement and recruitment at Nissan North America, a single of the collaborative’s companions.

It’s not as if Nissan hasn’t been hoping. Its Nissan Technician Training Academy, for example, companions with 22 group faculties that encourage learners to look for apprentices at Nissan dealerships.

But you can find a will need to go youthful, Johnson admits. And possibly a greater will need to concentrate on beyond the learners themselves. Mothers and fathers and faculty counselors also need to be certain that remaining an auto technician “is a feasible, gratifying profession,” she reported.

In line with that contemplating, the initial video clips will be aimed at older people who are typing matters these as “finest task with out a faculty degree” into their look for

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