DrivenIQ and Cartender Partner to Revolutionize Automotive Video Marketing for Dealers, Manufacturers | News

Car consumers are identified and offered with high excellent films all through their purchasing journeys.

TOWSON, Md., May perhaps 4, 2022 /PRNewswire-PRWeb/ — DrivenIQ, the professionals in knowledge and information technologies to assistance enterprises greatest publicize to their perfect clients, currently introduced it has partnered with Cartender, the automotive industry’s quickest personalized video clip output corporation. With this partnership, sellers and makers can positively recognize clients who have visited their web sites and current these prospects with superior-top quality automotive videos all over their obtaining journeys, no subject exactly where they’re procuring on the net.

Here’s how it operates:

1. Site visitors to dealer and manufacturer internet websites are discovered by VisitIQ, a Authentic-time 1st Bash Shopper Identification Technological innovation. This know-how, by DrivenIQ, is related to Caller ID for your site.

2. Inside minutes, customized and manufacturer-approved movies – from examination drives to distinctive features to significant-high quality car commercials – are offered to prospects throughout their online purchasing journeys. This is produced attainable with Cartender’s Render API and Design Movie API, in combination with DrivenIQ’s VideoIQ API.

3. Movies are presented to customers throughout Need-facet Platforms (DSPs), More than-the-Top (OTT) streaming, and all social media platforms, including TikTok – from web-site check out to video, in around actual-time – no matter wherever the customer’s journey normally takes them on the internet.

“We are thrilled to blend our 500+ million 1st Bash audience information with Cartender’s advanced automotive online video technological innovation to enable marketers access consumers who are in the car ‘hyper-browsing-and-analysis phase’,” stated Albert Thompson, CEO of DrivenIQ. “Shopper movie intake is here to keep, and a cookieless future is on its way. Why invest hundreds of thousands of pounds making an attempt to access people today who have under no circumstances even frequented your web page? It is really time to halt the guesswork and concentration your sources on people today who have frequented you, know you, are in access and prepared to acquire.”

Collin Davis, CEO of Cartender, claims effective video promoting hinges on high quality knowledge and highly developed APIs.

“The true electricity in Cartender’s means to mechanically generate video written content at scale commences with the info source,” explained Davis. “DrivenIQ’s extremely-regional in-market place facts, coupled with our movie APIs, aids retailers produce participating, relevant, and custom made electronic video clip articles that would make purchasing a car or truck easy and entertaining.”

Albert Thompson says this partnership delivers lots of 1st-to-industry resources and benefits for sellers and OEMs, and their organizations:

  • The to start with real-time, 1st Party Data cookieless online video marketing and advertising device.
  • The to start with client journey answer for online video that identifies buyers mid-study.
  • Entry to hundreds of thousands of custom imaginative, OEM-authorised movies, and 1000’s of several hours of motor vehicle b-roll footage, which include make/product video examination drives, offer you videos, branding videos, archival footage and commercials.
  • Web site stop by to online video consumption capabilities, all whilst buyers are in the hyper-shopping-and-exploration stage.
  • In the very close to long term, the use of information science to seize past car knowledge to build actual-time individualized car offer you video clips.

“We are right here to revolutionize advertising and marketing philosophies throughout all verticals with in-depth 1st Get together details and state-of-the-art promotion systems,” explained Thompson. “We are right here to arrive at really serious intenders in real-time who visited your website, regardless of whether they’re hunting, browsing or socializing somewhere else. We are here to aid entrepreneurs enhance their costs and achieve the right prospective buyers at the right time with the ideal content material to attain most results.”

DrivenIQ is a data-pushed intelligence know-how agency. Late past calendar year, Capstone Technologies Team, Inc (OTC: CATG), a corporation that acquires, operates and organically develops disruptive systems, acquired an original minority interest in DrivenIQ and has invested extra capital to further accelerate the company’s development.

About DrivenIQ

DrivenIQ is an omni-details advert tech firm that specializes in zero social gathering and 1st celebration details to aid corporations finest market to their excellent shoppers. The corporation presents a selection of services, which include site traffic analytics, geo-zoning technologies, textual content information promoting, social media answers, and DriveBidTM, a reside car trade-in marketplace, to assistance enterprises and marketers engage with their existing and prospective prospects. Started by Albert Thompson, a electronic advertising and marketing professional and former car dealer, DrivenIQ is ideal identified for its automotive marketplace data options, even though it can help compact, medium, and massive organizations throughout a variety of industries. Pay a visit to for extra information.

About Cartender

Cartender gives video articles, electronic marketing technological innovation and products and services to car dealerships and alternative providers, together with video clip exam drives and scalable, details-driven information manufacturing with omni-channel distribution. Cartender’s total suite of video clip items empowers automotive entrepreneurs to improve each individual move of the consumer’s car acquiring practical experience. Stop by to understand more.

Media Get in touch with

Jennifer Lange, DrivenIQ, 1 (949) 460-3408, [email protected]


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