Lincoln’s Sedan Sales Last Month Were Dreadful

In all, sedan revenue decreased by 98.7 p.c. Which is what happens when only 6 MKZs and 14 Continentals were being sold in a solitary month. September 2020 saw one,113 MKZs and 413 Continentals go away dealer loads. The MKZ is a pleasant car and all, but it really is nonetheless primarily a much more highly-priced Ford Fusion, which was also dropped from the lineup. It really is the Continental’s tale that is notably sad.

Re-introduced for 2017 for the initially time in a 10 years and a 50 %, this reborn Continental was primarily based on a entrance-wheel-travel platform with available all-wheel-travel. Style-smart, it seemed very darn great inside of and out. That wasn’t great enough.