Maruti Suzuki lines up its biggest annual product onslaught, Auto News, ET Auto

According to a number of folks in the know, there are 8 new merchandise together with facelifts, refreshes and all new types which will strike the assembly strains in the coming 18 months.

Immediately after a hiatus of pretty much two and a fifty percent many years and braving by means of two waves of Covid-19, Maruti Suzuki has lined up more solution launches in 2022 than the marketplace chief has accomplished ever in the course of a 12 months in the previous.

The maker of the Swift and Baleno will be launching more than fifty percent a dozen merchandise this 12 months, folks in the know explained. 50 % of these will be in the rapidly-developing SUV house and the relaxation in its main spot of modest cars. An updated solution selection at Maruti Suzuki would mean its global alliance associate, Toyota Motor, far too would spruce up its portfolio in 2022.

The new merchandise could enable the area device of Suzuki Motor seize its misplaced marketplace share, but also enable the automaker get to the 2-million yearly product sales mark which has been alluding it for the previous number of many years.

In the first nine months of the ongoing fiscal 2022, the company has created one.164 million vehicles, as opposed with 939,000 units in the very same interval previous fiscal 12 months.


When the performance so far has poised the company to write-up powerful double-digit advancement in FY22, the new launches could enable is repeat the performance upcoming fiscal 12 months as perfectly. A powerful Maruti Suzuki, which sells virtually fifty percent the passenger vehicles in India, will also take the Indian marketplace to powerful advancement. The company did not offer any specific responses on the new solution launches or quantity advancement strategies. But in an e-mail reaction to ET’s questions, senior executive director Shashank Srivastava explained a single of the critical good reasons for Maruti Suzuki’s ongoing dominance in the marketplace was its powerful solution portfolio.

“We have been aggressively mapping client requirements and bringing merchandise aligned with requirements of the customers throughout segments,” he explained. “Likely ahead, we will extend our portfolio throughout segments together with SUVs as pointed out by you it is a developing section.”

According to a number of folks in the know, there are 8 new merchandise together with facelifts, refreshes and all new types which will strike the assembly strains in the coming 18 months. The biggest pleasure will be about its jointly produced SUV, codenamed YFG, with Toyota which will take on section chief Hyundai Creta. There is the all-new Jimny, which may perhaps wean away some of Mahindra Thar prospective buyers, and a crossover primarily based on the Baleno. There will be facelifts and mid-cycle updates of the Baleno, Ertiga, Wagon R.

The company’s marketplace share in the PV section dropped 430 foundation details 12 months-on-12 months to forty four.seven% in December 2021 subsequent chip scarcity and absence of new launches in the sporting activities utility vehicle (SUV) section. Prior to the launch of the new Celerio in November 2021, it experienced not launched a new model or improve for more than thirty months.