LAcarGUY Family members of Dealerships experimented with various vendors — Roadster, Modal, TagRail and Cox Automotive, between them — throughout its twelve stores in metro Los Angeles. In the early months of the pandemic when prospects could not go into stores, need for digital retailing resources and remote shipping and delivery soared, and the team bought about 250 vehicles online.
“We actually assumed we were being on to some thing, that we had cracked the code,” team proprietor Mike Sullivan stated. “We hadn’t cracked it at all. COVID cracked the code.”
As soon as showrooms reopened, in-retailer profits returned to normal, and digital profits retreated to little numbers. House deliveries fell off a cliff, stated Brad Burlingham, vice president of internet marketing for the team. However, the resources are trimming transaction time even for mainly in-person profits. Even with a lot less need for online discounts, LAcarGUY stays “all-in” on