Pininfarina launches its firstever NFT Collection dedicated to the Modulo

Pininfarina launches its initially-ever NFT Selection focused to the Modulo

May perhaps 10, 2022 by RM Sothebys
Pininfarina launches its first-ever NFT Collection dedicated to the ModuloRM Sotheby’s will give the Assortment by an on the internet auction on 24-26 May possibly

Pininfarina, the famous style and design property, for the initial time in its 92 a long time of unparalleled heritage, is unveiling a stunning NFT Selection targeted on a single of the most iconic and futuristic automotive patterns of all time—the Pininfarina Modulo concept car.

The Modulo is regarded as one particular of the most legendary principle cars in automotive record with certainly futuristic lines. Considering that it was 1st found, the style and design has gained 22 intercontinental layout awards and has been described as a ‘search for pure variety in its deliberate geometricity.’ Modulo was launched at the Geneva Motor Clearly show in 1970 as a particular Berlinetta characterized by two overlapping entire body shells. Initially unveiled in a pearl light blue color, the prototype was chosen to depict the best of Italian coachbuilding ability at the 1970 Osaka Expo and was displayed as an envoy of Italian style and design in Mexico City in 1971.

The Pininfarina Modulo NFTs, in collaboration with 1of1, the luxury NFT specialists—powered by ARTM Technologies—in the advancement of methods for the Metaverse, and with the legendary musician Sasha Sirota, will be presented as a sequence of five parts of artwork, which will be auctioned by RM Sotheby’s in a dedicated on the web auction on 24-26 May perhaps 2022.

The NFT Collection is impressed by the original ‘one-off’ sketches of the Modulo, preserved until now in Pininfarina’s non-public archive, and formulated with the active collaboration of the Pininfarina structure Staff.

Every special NFT comprises a offer of artistic and experiential parts that enable NFT owners to come to be section of Pininfarina’s legendary legacy by acquiring accessibility to a variety of benefits and remarkable contents.

Each NFT will be characterised by an inventive video-animation featuring initial soundtracks and a exclusive period placing with every NFT presenting Modulo in a distinctive context, respectively set in 5 distinctive a long time ranging from the 1970s by to 2020.

Just about every NFT will on top of that showcase authentic content material these as the sketches of the authentic and unusual drawings and real-entire world distinctive activities (which include a reserved go to to the organization museum accompanied by Pininfarina’s Chairman, Paolo Pininfarina) and personal classes with the layout staff. In addition, NFT owners will have a special digital reproduction of the Pininfarina Modulo—the really to start with Pininfarina car ready for life in the Metaverse. The owners will also be offered with framed, physical artworks of the Modulo relating to just about every of the NFT deals.


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‘We are proud that our to start with NFT Selection is focused to give a new daily life to the Modulo’ affirmed Paolo Pininfarina, Chairman of the Group. ‘The notion car made in 1970 is a manifesto of Pininfarina eyesight: beauty and innovation to structure the future’.
‘We enter the NFT world with the intention of exploring its boundaries and opportunities’ suggests Silvio Angori, Pininfarina CEO. ‘The metaverse is an area we can make a important contribution to by obtaining been producers of slicing-edge creativeness for 90 several years. Our enormous innovative archive, the skill to envision the future of structure using the most highly developed systems open up new avenues for the even further financial improvement of our brand name.’

Gord Duff, World Head of Auctions at RM Sotheby’s, says: ‘We are delighted to associate with Pininfarina on this job. As 1 of the most vital style residences to ever exist within the automotive business, the vehicles they have produced are among the most iconic in background. The Modulo continues to be a single of the most influential principles of its period, and it is fitting that it is the basis of Pininfarina’s initially at any time NFT challenge.’

For more facts about the on the internet auction by RM Sotheby’s, the world’s foremost collector car auction dwelling, on 24-26 May well, please click on Listed here.