Mazda

Mazda North America President Jeff Guyton says dealership image, product lines key

The Japanese automaker kicked off this year with report gross sales, along with the debut of the CX-30 crossover that essentially is the greater-driving cousin of the Mazda3 hatchback. And Guyton, in session with dealers, gave the CX-30 a aggressive entry value. He spoke with Staff members Reporter Laurence Iliff very last month. In this article are edited excerpts.

Q: How has Mazda North American Operations adjusted due to the fact you took in excess of?

A: There are a few massive locations, and some of the points begun with me and some points have been rolling out in that time time period.

The first and maybe the greatest is our Retail Evolution — our new picture dealerships. We have 128 of them working in the U.S. appropriate now — that’s 60 extra than a year in the past — and we’re opening involving six and eight new merchants every

Read More