We’ve stated time and yet again that the erstwhile Mahindra TUV300 was a credible, much more modern substitute to the venerable Mahindra Bolero. And now, following heading off the cabinets for over a calendar year article-BS6, the TUV300 is again, on the other hand, this time close to it has been launched as the Mahindra Bolero Neo.
Why the rebranding exercise, you question? The solution is simple – the reliable Bolero has confirmed its mettle over virtually two many years of its existence, and this rugged workhorse however keeps Mahindra’s revenue charts lit up especially because of to the sheer manufacturer fairness it enjoys deep in the hinterland. Mahindra would like to capitalize on Bolero brand’s success and now switch the Bolero Neo into its upcoming sale hero.
But never believe for even a moment that this is the only cause for the name change. The TUV has constantly manufactured