Why these 3 EV buyers did not choose Tesla

Rodolfo Schellin

Now that legacy automakers are providing credible opponents to Tesla’s lineup of upscale general performance-oriented electric vehicles, one of the auto industry’s most important unanswered concerns is now being addressed: Who can entice shoppers away from the attract of Elon Musk’s juggernaut?

It is not going to be uncomplicated. From stiffening competitors, Tesla carries on to dominate the EV current market in the U.S. with a lineup that is arguably 3-quarters ancient by usual industry standards. In January, new Teslas registered with point out governments rose 18 p.c to 23,974, in accordance to Experian. The new Design Y designed up pretty much fifty percent of the volume.

Enter Tim Kip, Dr. Anthony Wehbe and Al Kammerer. They are among the shoppers who chose to buy their EVs from legacy auto companies. Every single cited numerous popular good reasons for deciding on their vehicles more than a Tesla. Having a dealership near by, they mentioned, is vital. Model loyalty also drove their selections, as did the vehicle’s style and a issue for the environment. But there ended up distinctive good reasons, far too, for deciding on a Jaguar I-Tempo, Porsche Taycan and Ford Mustang Mach-E.

Automotive Information spoke with Kip, Wehbe and Kammerer to study why they acquired their vehicles and what they’ve seasoned so significantly in earning the switch from an internal combustion vehicle to an EV.

Cue the “Law & Buy” tunes. These are their tales.

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