The Impact of Google Penguin 4.0 Update
Since SEO has been identified to outdo other marketing tactics; site owners have used all known means to enhance the visibility of their websites. There are a few of them, however, who use black-hat link schemes to influence the rankings of their sites. With the use of such tactics, a site gains an unfair advantage over other that do not, even though they are in the same category or industry. On their part, search engines have been busy tracking and identifying websites that use prohibited techniques so that those that use allowable methods can get fair rankings. Every once in a while, there are announcements of techniques that search engines use for such purposes, which are now known as updates. What do such update mean for you as a site owner?
The adverse consequences of using spammy links are now immediate, meaning that your site will get penalized much faster than was the case in the past. On the other hand, if you have been using white-hat techniques to boost your organic rankings, your site will benefit from a promotion, meaning that its visibility will enhance significantly.
The most current updates will be continuous, so it will be hard to use black-hat techniques in the future. It could be time to abandon your old domain for a new one if the use of prohibited techniques is rampant in the old one.
In the past, you could make the necessary changes after a demotion, but remain penalized for months or years later. In such a situation, you could lose out significantly even after complying with the requirements of search engines, which was unfair. With the latest updates, your site will be freed almost immediately, which is positive news for those who had ignored the use white-hat techniques.
The pages that have elements of black-hat techniques are the only ones to be affected by the latest updates but not the entire site. It is a sharp contrast to the past where an entire site could get affected by the unwanted techniques. So, if you only had used prohibited techniques on certain pages, the corrective action needed does not involve a lot of work.
Outdated websites and the use of old optimization tactics will also get you penalized by the recent updates. Mostly, sites run by industrial manufacturers will suffer most. So, you need to use up-to-date optimization tactics and keep updating the content of your website.
With the updates in place, using quality content will enhance your site’s rankings. Content in this sense means text, videos, and images. That means you have to use those you have not applied in the past and make them relevant to searchers.