For me, cars are far more than just a way to get around. You really do not need to drive an unattractive tin can that has an, often ugly, plastic interior. There are some beautiful cars out there. Most of them are classics, but some modern car manufacturers still make attractive cars. Many of which I write about here.
Today’s subject is the Range Rover Evoque. Now I am not trying to convince you that this is a beautiful vehicle. In fact, rather than being aesthetically pleasing it is actually very clunky looking. Interestingly, when The Telegraph newspaper asked its readers which cars they thought were ugliest, the Evoque was in the top ten.
Therefore, you are probably wondering why I am writing about it today. However, clearly, not everyone is put off by this compact crossover SUV slightly strange look. In its first production year, more than 80,000 cars were sold, and sales have continued to be strong. It only took Range Rover 5 years to sell 600,000 units. It appears that many people like this car.
The fact that Range Rover had become an aspirational brand, over the past couple of decades, has definitely helped to boost the sales of the Evoque. An awful lot of people have wanted to own a Range Rover for some time, but have simply been unable to afford to buy and run one.
Prices vary from country to country, but the Evoque always costs a lot less than a Range Rover Sport. Typically, the Evoque is around $22,000 (£17,600) cheaper than the Sport is a fact that has helped more people to own a Range Rover.
It is also a surprisingly cheap car to run. At just 2 litres, the engine is smaller than the other vehicles in the Range Rover range, which means lower insurance premiums. It also offers good fuel economy. This turbo-diesel engine typically returns a performance of 29 mpg for highway driving and 22 mpg for urban use, which makes it surprisingly affordable to run.
The relatively low retail price and running costs are also attracting company car drivers. Many are opting to lease a Range Rover Evoque instead of a more traditional executive car brands.
Having the Range Rover brand emblazoned across the boot leaves nobody in doubt about the fact that you are driving a vehicle that has the luxury tag attached to it. Several option packages enable buyers to accentuate this high-end look even more. The alloy wheels option combined with the contrast paintwork package is clearly popular given the number if Evoques you see driving around in this format.
The other reason people seem to like this car is the driver assistance tech it comes with. Range Rover’s infotainment system includes a huge package of sensors to keep you safe on the road and an impressive 360 parking aid system.
Last but by no means least is the fact that Range Rover opted to give buyers the chance to buy an Evoque with their full off-road package.
Range Rovers slightly quirky approach. Coupled with the fact they have produced a surprisingly affordable luxury cars means you can expect to see far more Evoques on the road in the coming years.