Ford Asks Gamers To Help Design New Race Car

In its place, the new race car will be designed and created from the ground-up

In its place, the new race car will be designed and created from the ground-up in the environment of virtual fact, drawing largely upon enter from Staff Fordzilla captains in Italy, Germany, France, Spain, and the United kingdom. Some key decisions, like the car’s motor and the shape of its cockpit, will be made with enter from the broader gaming group by way of on-line polls.

The conclude sport, Ford suggests, is to collaborate with the gaming group in a one of a kind way, and to deliver a structure that exudes Ford’s hallmark Human-Centric Style and design contemplating.

“Coming up with a no-holds barred race car for the virtual environment is when the gloves appear off and the structure group can truly allow their imaginations fly,” suggests Ford Europe Director of Style and design Amko Leenarts. “The expertise of players is crucial to guaranteeing that this will be the greatest-wanting car on the grid.”