GM taps consulting firm executive to lead growth, innovation

Rodolfo Schellin

DETROIT — Typical Motors has tapped Alan Wexler, former CEO of Publicis Sapient, a global digital enterprise consulting agency, as its first senior vice president of innovation and development.

Wexler, fifty six, commences Aug. 17 and will report to CEO Mary Barra, GM explained in a assertion Monday.

Wexler will be billed with producing, executing and sustaining company tactics and determining development and innovation alternatives all over GM.

Wexler worked for entities of Sapient from 1998 till 2019. Considering the fact that 2014, Wexler has been CEO and chairman of Publicis Sapient, CEO of SapientRazorfish and CEO of SapientNitro.

The most modern business he led, Publicis Sapient, has 20,000 staff and advises blue-chip corporations on digital technique and innovation, for both of those business operations and client assistance.

“Alan provides a established track document and a long time of working experience foremost a culture of innovation and client-pushed engineering methods,” explained Barra. “With Alan’s qualifications, he is properly positioned to enable accelerate our transformation by demanding the position quo, disrupting the enterprise and executing tactics that will direct to potential development.”

GM’s new innovation and development business will put various GM teams — these kinds of as World wide Connected Companies, Information and Purchaser Insight and Innovation and Tactic teams — below just one umbrella, explained spokesman Pat Morrissey.

The new part and Wexler’s appointment exhibit “the emphasis which is being put on continuing to search at methods to increase and develop the enterprise,” Morrissey explained.

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