HONDA WINS THREE RED DOT DESIGN AWARDS, INCLUDING ‘BEST OF THE BEST’ FOR HONDA E

• ‘Red Dot: Greatest of the Greatest 2020’ recognises the ground-breaking products structure of Honda e in the car category– the maximum honour in the competition
• Honda e also gets ‘Red Dot 2020’ accolade in wise products group
• CBR1000RR-R Fireblade SP completes trio of ‘Red Dot 2020’ accolades for substantial structure high quality
• Prestigious international structure competition highlights excellence in products structure, model and interaction structure

Honda’s highly acclaimed Honda e compact electric powered car or truck has been awarded the ‘Red Dot: Greatest of the Greatest 2020’ award for ground-breaking products structure, the maximum honour in the internationally renowned ‘Red Dot’ awards. This award is offered to the ideal products in each group.

Honda e also obtained recognition in the ‘Smart product’ group, along with CBR1000RR-R Fireblade SP. This accolade is bestowed upon entries that includes ‘outstanding design’, and this most up-to-date award win highlights Honda’s commitment to creating attractive products that are designed without the need of compromise.

The yearly Red Dot awards honour excellence in products, model and interaction structure from international organizations, with winning products introduced in the Red Dot Layout Museum at the historic Layout Zentrum Nordrhein Westfalen in Essen, Germany. The winning products are made the decision by a judging panel comprised of 40 international professionals who take a look at, consider and explore each entry.

Speaking about the Honda e, Government Artistic Director, Makoto Iwaki commented, “These prestigious awards position a highlight on Honda’s visionary and gifted designers. As 1 of the most outstanding examples of modern day car structure in the latest many years, the Honda e is totally deserving of its ‘Best of the Best’ accolade.”

Honda e is the most up-to-date arrival in the Honda Electrified Line up, supplying a totally electric powered driving working experience for potential city environments. From the signature front and rear LED gentle combinations and classy glass charging port cover, to the thoroughly clean lines and flush options that optimise aerodynamic effectiveness and refinement, the Honda e reimagines the id of a compact Honda for the next era of city mobility. Emphasising this exacting structure philosophy is a Side Digital camera Mirror System that replaces conventional facet perspective mirrors. Even more differentiating the car are the black panels with unique concave profiles – located at the front and rear among the lights – which have develop into defining structure motifs of the Honda e.

The present day styling of the Honda e has attracted international acclaim considering the fact that it was initial previewed in the Urban EV at the 2017 Frankfurt Motor Exhibit. The notion car was later on recognised as ‘Best Notion Car’ in the renowned Car Layout Award honours. The abide by-up e Prototype notion, fresh new from its earth premiere at 2019 Geneva Motor Exhibit, was the centrepiece of the ‘Honda working experience – Casa Connessa Tortona’ exhibit at Milan Layout 7 days 2019. The exhibition, which was the initial time the model has experienced a important presence at the world’s most significant structure function, made available readers a unique perception into the structure notion of the Honda e Prototype.

The CBR1000RR-R Fireblade SP is the most up-to-date machine to carry the Fireblade nameplate, which was initial introduced in 1992. It has generally set the benchmark for how a litre-class super sports machine should really handle on community streets, but for the new 2020 product – made below the tagline of ‘Born to Race’ – an unwavering concentration on circuit efficiency arrived hand in hand with a radical new structure.

The minimalist frontal space, aggressively angled facet fairings and prolonged decrease fairings – in addition a wide range of apertures, slits and air-channelling styles – mix to generate a ideal-in-class drag coefficient worth of .270. Aerodynamic ‘winglets’ as made use of on Honda’s Grand Prix (MotoGP) race machine mix eye-catching type with uncompromising functionality, vastly rising downforce and steadiness for supreme regulate of the most highly effective inline four-cylinder engine Honda has ever made.

The Fireblade was designed with an progressive new tactic in which Honda R&D’s electronic simulation professionals, clay modellers and styling sketch designers worked with a steady, just about simultaneous suggestions loop to generate the most effect in the shortest feasible improvement time. They also benefitted from input from aerodynamic professionals from the company’s in-household racing professionals – Honda Racing Corporation – in whose evocative purple-white-and-blue color scheme the CBR1000RR-R Fireblade SP is painted.

Satoshi Kawawa, Common Supervisor, Motorcycle Layout Division, said “The CBR1000RR-R Fireblade SP was made to win races in any group – from club racing to international competition. Its structure and styling are led by that philosophy – with each individual aspect and each individual detail designed with speed, efficiency and aerodynamic effectiveness in head. We’re honoured that it has been recognised with these types of a prestigious award.”

Honda has a prolonged background of achievements in the automotive section of the Red Dot awards, amid the most prestigious and sought-immediately after awards in the earth. Other the latest successes include things like the Honda S2000 in 2001and Civic in 2006 for ‘Red Dot: Greatest of the Best’ and European Accord Tourer in 2008 and Perception in 2009 for ‘Red Dot’.

Beneath the motto, ‘In search of excellent structure and creativity’, the Red Dot Layout Awards honour market-leading works and jobs from designers, organizations and companies from all around the globe. Drawing on a popular jury of extra than 40 international professionals, the yearly function is recognised worldwide as 1 of the most sought-immediately after awards for structure eminence.

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