Hyundai set to turn Ioniq name into a global EV brand

LOS ANGELES — Hyundai Motor Co. is launching a worldwide battery-electrical brand working with the

LOS ANGELES — Hyundai Motor Co. is launching a worldwide battery-electrical brand working with the Ioniq title from its present hybrid and EV hatchbacks. It programs to launch 3 electric vehicles from the new brand in the subsequent 4 decades, starting in early 2021 with a midsize crossover.

Hyundai Motor Group, which incorporates Kia and Genesis, has stated it aims to provide 1 million battery-electric vehicles and consider ten percent current market share to turn out to be a leader in the worldwide EV discipline by 2025. Hyundai Motor programs to turn out to be the 3rd-most significant maker of eco- helpful vehicles, such as gas cell EVs.

The Ioniq 5 coming subsequent yr is based on the principle forty five car from the 2019 Frankfurt auto exhibit, the automaker stated in a assertion. The Ioniq six — to be launched in 2022 — is a sedan that takes its inspiration from the Prophecy principle shown in March. It will be adopted in early 2024 by a substantial SUV, the Ioniq 7.

The naming of the vehicles is based partly on physique style. Crossovers and SUVs will use odd numbers and sedans will use even numbers, Hyundai stated in a push launch. The present Ioniq vehicles will be acknowledged simply just as Hybrid, Plug-In Hybrid and Electric.

The new Ioniq brand will be bought via the existing Hyundai dealership community.

“To satisfy Ioniq’s brand mission, Hyundai will merge its present EV capabilities — this kind of as extremely-fast charging, spacious inside and battery-equipped electric power — with long run improvements that merge design and style, systems and expert services to integrate in-car and out-of-car ordeals,” the company stated.

Hyundai stated that added Ioniq styles will adhere to after the initially 3 are launched by 2024.

“The creation of the Ioniq brand is in response to fast-rising current market demand from customers and accelerates Hyundai’s system to direct the worldwide EV current market,” the company stated.

Individually, the automaker’s luxury Genesis brand has stated it will provide an EV after the start of its approaching gasoline-powered crossovers this yr and in 2022.