‘I was cynical about Hyundai’s aim to be the world’s 2nd biggest carmaker, not now’

Getting a journalist suggests you have a healthy dose of constructed-in cynicism. So I’ll acknowledge to turning up at the start of the new Genesis GV80 and G80 designs not anticipating them to be significant top quality car contenders.

How mistaken I was. The two cars are seriously amazing and – straight out of the box – significant contenders in opposition to significant rivals.

I guess I should not be astonished, possessing witnessed how the Hyundai Motor Team has reworked itself and its makes (Hyundai, Kia and Genesis) more than the previous handful of a long time. I’ve been lucky adequate to devote some time in Korea, in which I’ve normally been struck by Hyundai’s eagerness to listen, discover and respond – speedy.

I bear in mind staying requested to feed back my ideas on excellent in a new product or service to Kia engineers some a long time ago. Two times later on they offered their designs to me on how they’d be addressing my opinions – starting up on production cars in just a handful of months’ time. Wow!

While Hyundai and Kia items have been increasing at a price of knots a short while ago (and the Hyundai Tucson I’ve obtained at the moment has been described by my spouse as just one of the very best cars I’ve ever had!), we’ve been massively impressed by the brand extensions: Hyundai’s scorching N designs, the Hyundai Ioniq five and now Genesis.

Hyundai Motor Team is performing shrewdly and sensibly, regardless of whether which is its investment decision in organizations like Rimac, Arrival and Canoo, or deciding upon partners like Ineos to perform with on hydrogen power – it all will make perception.

On a further journey to Korea, I was revealed a chart of the world’s biggest car makers and informed how Hyundai Motor Team was aiming for the number two slot. And certainly, I was cynical about that at the time, way too. Not now.

By focusing on what individuals actually want – great-searching, great-driving, effective, inexpensive, large-excellent cars – Hyundai Motor Team is displaying other car makers the way in advance ideal now. And there’s substantially much more to occur. 

Test out our critique on the new moderate-hybrid Hyundai Tucson…