Lexus has discovered fantastic good results in the US, but a lot less so in abroad markets, this kind of as Europe. It really is not simple combating on the house turf of Audi, BMW, and Mercedes-Benz. But nonetheless, Lexus refuses to give up and the arrival of the UX 300e all-electric powered crossover will hopefully aid increase sales. The Lexus UX 1st went on sale in the US as a 2019 product and managed to offer some 16,725 models in its 1st total product yr. Not poor.
But what about the UX 300e, 1st launched past November? Will it be marketed in the US as properly? The respond to is ‘no.’ Automotive News Europe spoke to Koji Sato, a short while ago appointed president of Lexus Global, about a variety of matters, amongst them why the all-electric powered UX would not occur to The usa. His respond to in fact helps make full feeling.
“There is no approach to introduce an EV variant due to the fact there is no demand [in The usa] and the regulation scenario is different,” he reported. “Our essential technique for electrified technological innovation is ‘Right position, ideal timing, ideal rate.'”
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