“It was a daring final decision to construct an SUV at the finish of the 1990s, but this final decision meant that Porsche was capable to surpass all anticipations just a small time later,” stated Hans-Jurgen Wohler, Vice President of the SUV merchandise line until not too long ago. “The manufacturer generates an extraordinary amount of fascination. Back again then, I was preparing on staying with Porsche for about 3 years. And I in no way in fact left. Ferry Porsche after stated that if we would construct an off-street car or truck in line with our high-quality concepts, it would undoubtedly provide.”
And he was ideal: in the 2007/2008 fiscal 12 months, the Cayenne outsold the 911 by just about fifty,000 models.
Porsche was so self-assured the Cayenne would be a accomplishment that it invested in a new output plant in Leipzig, Germany as 911 output was at whole capacity. The Cayenne was introduced back again in 1998 and went on sale in 2002, rapidly getting Porsche’s best-advertising model. Since then, the assortment has expanded with new Coupe, GTS Coupe, and E-Hybrid variants, with the latter getting the first plug-in hybrid premium SUV.