If you are a marketer, you must market your own products… you HAVE to admit.
So what is the number one hurdle for creating and launching your own products?
Is it TIME? Sure, it takes long time if you’re still creating products and using conventional methods.
Myth of PDF Reports
If you are a marketer like me, you sign up for special reports. These are made out of PDF files digitally delivered to you.
The problem for a marketer with “PDF distribution approach” is that writing is not for everyone. Worse, depending on the demographic, if your writing is less than perfect, your special reports can damage your credibility.
Give Audio Reports
What if you started giving away audio reports? You have been told all this time that you thought you must give away a special report in PDF.
Sure, everyone else does this, but to stand out from the rest in a competitive market, you have to zig when everyone else zags. So give away audio for a change.
Why Using Audio Is Smart
The good news about publishing audio is you can outline what you want to say and record it. Unlike written reports, your grammar does not have to be perfect and listeners are more forgiving.
Audio reports are easy to consume – think about this, with iPod, in the car, MP3, it provides great passive modality. In fact, you can podcast your way to iTunes to leverage even more.
If you sell premium products, people need to know you better. With voice and passion coming through your audio stream, you can better turn subscribers into paid customers. Especially if you’re selling high-ticket items, your audio will paint a better picture of you to the audience.
Here is the 7 steps you should follow when launching a quality audio product. Keep in mind, the best audio recording style (or most entertaining style) is when you team up with another like-minded partner and speak in a group.
Even if you’re the absolutely the best in your subject matter, listening to your solo recording will get boring. So get yourself Skype, download free MP3 recorder and outline with a partner what you want to talk about.
1. Give a nice intro and ask a pop question. If your audience doesn’t know the answer, you got them pay attention to you the rest of your podcast. Let them know they need your info.
2. Tell them what’s in it for them.
3. Tell them why they should listen to you.
4. Tell them what’s NOT working, like in this article, PDF is not working for everyone.
5. Introduce solution – in this article, I used audio report as its solution.
6. Validate – share example of your solution is helping as opposed to the conventionally used solution
7. Call to action – now they heard you, you need to ask them to do something.
There you have it, you’ll have an audio product to launch it. Hey since it’s not another PDF report, why don’t you charge more money than what others normally charge for similar written reports?
By the way, do you want to learn more about creating product funnel to drive sales for your online business?
If so, I suggest you to check this out: Turning Point – A Marketer’s Guide to Changing The Rules for Extraordinary Results.