B2B eCommerce Solution: Improve Order Verifications

Rodolfo Schellin

2021 Update] Savvy 15+ Powerful B2B eCommerce Platforms: Pros & Cons

If you are going to start an online business, one of the things you might consider is b2b ecommerce platform. But before you choose an eCommerce solution you should also consider the different aspects of your business and which platform will be best for your eCommerce store. Hosting your different types of B2B eCommerce store is just one aspect of this. Other important things include designing the website, setting up payment processing, managing customer orders, and inventory, and so on. Here are some things you should look for when choosing an eCommerce hosting solution:

Manage Your eCommerce Store

If you plan to use multiple currencies, then you need to have multiple payment gateways, which will enable you to accept all sorts of payments. For instance, if you only intend to sell products from one country, you don’t have to worry about the pricing in other countries. With the help of multiple payment gateways, you can charge individual customers from their respective countries.

Different types of eCommerce

There are different types of B2B eCommerce solutions available that can manage your online store according to the way they need it. The most common ones are individual Country eCommerce Solutions (ICAS), which are ideal for small and medium-sized businesses that sell products only in a single country; and eCommerce Plus for large businesses that sell various products and services to multiple countries.

Manage Customer Groups

The role of an B2B eCommerce solution is to manage the customers who buy your product. You can use the software to manage the individual customers, groups of customers, individual customers groups of buyers. Some eCommerce solutions like ZuZoom! Allow you to manage multiple groups at the same time.

Product Purchasing

When people decide to buy something from your online store, the first step is to purchase that product. In most online stores, the process to purchase takes place in an order form on the homepage of the site. However, with eCommerce solutions like millennial buyers and ZuZoom!
This process is usually made difficult by the fact that B2B eCommerce systems don’t have a method of verifying the identity of a buyer before providing credit card details. This makes managing your eCommerce business difficult until you have a feature called a purchasing funnel. A purchasing funnel is a system that automatically matches up individuals who would like to purchase something with people who are willing to purchase it. Once a buyer is verified, the system will take over and manage the purchasing process.
B2B can help you manage your purchasing funnel even better. You can train your employees using the Assurant so that it is easier for them to complete the tasks. The Assurant can provide the necessary training as well as provide the HTML code that is used in the order submission page. Once this code is in place, the Assurant can update the information with any changes that have occurred. Assurant has a great number of features including tracking the performance of your sales, showing the order history, and showing customer groups who are potential buyers. If you use these features of the Assurant along with the eCommerce shopping cart, you will be able to improve the overall performance of your eCommerce store.

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