Ford wades into rumor-infested waters by renewing Splash trademark

Rodolfo Schellin

Extended-phrase personnel of the United States Patent Business office need to be obtaining déjà vu. After filing a trademark for the Lightning nameplate, Ford moved to protect the Splash designation it applied for a number of several years through the nineties.

Established your time equipment back again to the 1993 product year. Ford’s entry-level Ranger been given comprehensive updates that brought a extra rounded exterior design and a extra modern inside. It was mainly aimed at youthful purchasers, so the Blue Oval introduced an overall look offer named Splash about midway by way of the product year to push the point residence. The truck was initially offered with a shorter box, rear-wheel-push, the so-identified as Sport inside, and in either Vibrant Crimson, Amazing Blue Clearcoat Metallic, or Oxford White. Precise decals rounded out the alterations.

Back again to the present: Ford’s trademark application simply just lists a amount of distinctive car or truck styles as the Splash name’s meant employs. It could select to release a extra vibrant edition of the Ranger, irrespective of no matter whether the version follows the recommendations set by the initial Splash, or it might give the designation to the new Maverick. What strikes us as odd is that the Splash was low-priced, cheerful, and highway-centered, and the demand from customers for these kinds of a truck simply just isn’t really there anymore. Some speculate Splash will denote a different electric product, but no difficult evidence backs it up.

Hold in brain a trademark filing is not a assure that the title it safeguards will be applied on a production car or truck. Carmakers often file emblems to avoid rivals from employing a nameplate, or simply just to preserve it in their arsenal. Even if the title does conclusion up on a truck, nothing at all claims it will get to showrooms the product could be a thought. As of producing, Ford hasn’t commented on the report, and it hasn’t introduced programs to make a different Splash.

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