Lyft Inc. has acquired U.S.-based mostly startup Halo Automobiles, which lets drivers to make dollars by means of electronic advertisements displayed on top rated of their vehicles.
The offer, first noted by Axios, was verified by the journey-hailing organization on Friday. Lyft did not remark on the financing of the offer.
Halo Cars was started in 2018 and has operations in U.S. markets these as New York and Chicago.
Lyft and larger rival Uber Technologies Inc., both of those based mostly in San Francisco, are pursuing various roads in lookup of profitability, with Uber pouring dollars into side enterprises which have so much missing dollars and Lyft concentrating exclusively on going people today close to.
With operations only in the United States and some Canadian towns, Lyft mentioned previously this month its lively rider shopper foundation in the fourth quarter grew to 22.9 million from 22.3 million the earlier quarter.
That compares with Uber’s world-wide 111 million lively system end users in the very same period.