The new Magnite has lots of competition from Hyundai Venue, Maruti Vitara Brezza, Kia Sonet, Tata Nexon and the Mahindra XUV300 that dominate the market and are expanding.
Nissan has huge expectations from Magnite as it would be its flagship in terms of sales and turnaround. Rakesh Srivastava, managing director, who is pinning all hopes on the new SUV, told ETAuto, “We are looking at a great value to the Indian customer with this global product. It will redefine the compact vehicles market in India, especially the SUV segment, that was craving for value and freshness.”
Nissan is expanding its network to sell the vehicles across India with special focus on metros and the Tier I & II markets. It is looking at enticing customers with the INR 4.99 lakh price tag that stays only for December.
Analysts say that it might change the perception of SUVs in the market as this price would hold the customers’ attention in a price-sensitive market like India and impact the future price lines when all BS-VI-compliant vehicles have become more expensive.