Day: May 22, 2021

For Stellantis’ Olivier Francois, a 14-brand juggling act

Olivier Francois has a passion for making manufacturers.

Now he receives to indulge in it even extra as the internet marketing chief of Stellantis, which mixed the nine manufacturers of Fiat Chrysler Automobiles he understood effectively with 5 extra from PSA Team.

Francois, acknowledged for ambitious Tremendous Bowl ads and a knack for mixing musical acts into strategies at FCA, will have to juggle internet marketing approaches for an even extra assorted set of manufacturers. They arrive with different degrees of acceptance dependent on the market, so the problem for Francois and his crew will be to carve a area for each brand name.

Among the his prime priorities is to continue on elevating the rugged Ram brand name, which has been meshing extra luxury with demonstrated operate qualifications in its haulers. The newest Ram marketing campaign makes use of the Foo Fighters rock band to pitch an inspirational message

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